The Tampa Story


INTRODUCING TRUCK FARM TAMPA CULTIVATE TOUR
Mobile garden truck to visit schools, community events and farmers markets
June 21, 2012

(TAMPA, Fla.) – Truck Farm launches its first Tampa farm fleet member on June 21 at the Tampa Bay Market’s Flicks and Food Truck’s event from 6 – 10 p.m. at Grand Central at Kennedy Courtyard, 1120 E. Kennedy Blvd.

The community event includes a free screening of “Truck Farm,” a movie about how the mobile farming movement began in Brooklyn, N.Y. Founding partner of the Truck Farm Tampa Cultivate Tour, Chipotle Mexican Grill, will be on hand at the launch giving out chips and salsa and free t-shirts to the first 50 attendees.

Truck Farm Tampa is operated by Fit Kids Playground. Marisa Langford, founder of Fit Kids Playground, a health and wellness resource based in Tampa, discovered Truck Farm Chicago during the summer of 2011 and got the idea to bring it to Tampa.

“It was the coolest project I had seen to help teach kids about where healthy fruits and vegetables come from,” Langford said. “When kids see the film, then see our truck garden, we know it will spark lots of important conversations on our concept of eating a rainbow of fruits and vegetables each day.”

After the launch, Chipotle will sponsor the mobile garden’s tour throughout the Tampa Bay area to educate people about gardening and sustainable food initiatives. Through Chipotle’s Cultivate mission to make the world a better place by building relationships with farmers and community, Truck Farm Tampa will visit schools, community events, farmers markets and select Chipotle locations for events throughout the year.

“Chipotle and Truck Farm Tampa share a mission to improve our food supply and educate people about sustainability, so this is a natural partnership for both of us,” said Chipotle Marketing Strategist Kim Higgins. “This is exactly the kind of dynamic, forward-looking program that Chipotle’s Cultivate mission seeks to support, and we are happy to support this tour throughout the year.”

ABOUT THE MOVIE:
Truck Farm tells the story of a new generation of American farmers. Using green roof technology and heirloom seeds, filmmaker Ian Cheney plants a vegetable garden on the only land he’s got: his Granddad’s old pickup. Once the mobile garden begins to sprout, viewers are trucked across New York to see the city’s funkiest urban farms, and to find out if America’s largest city can learn to feed itself. Blending serious exposition with serious silliness, Truck Farm entreats viewers to ponder the future of urban farming, and to consider whether sustainability needs a dose of whimsy to be truly sustainable.

ABOUT CHIPOTLE:
Steve Ells, founder, chairman and co-CEO, started Chipotle with the idea that food served fast did not have to be a typical fast food experience. Today, Chipotle continues to offer a focused menu of burritos, tacos, burrito bowls (a burrito without the tortilla) and salads made from fresh, high-quality raw ingredients, prepared using classic cooking methods and served in a distinctive atmosphere. Through our vision of Food With Integrity, Chipotle is seeking better food from using ingredients that are not only fresh, but that—where possible—are sustainably grown and naturally raised with respect for the animals, the land, and the farmers who produce the food. A similarly focused people culture, with an emphasis on identifying and empowering top performing employees, enables us to develop future leaders from within. Chipotle opened with a single restaurant in 1993 and currently operates more than 1,250 restaurants. For more information, visit Chipotle.com.

For more information about Truck Farm Tampa, and to keep up with tour stops around Tampa, visit www.truckfarmtampa.com.

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